A lot of people keep asking me about the perfect way to manage social media content for their businesses. I keep telling everyone to create a content calendar - and make it weekly or monthly. The idea of deciding on what to update each day - unless of course you are sharing new information - ignores the whole idea that what you say about your business should be part of your business story. Your brand story. Something that represents the journey of your business in today's world. Here are five reasons why I believe a content calendar is a must for businesses on social media. 1) Content Vs Objectives If you set out what objectives to achieve in a certain time period eg a week or a month, it is easier to gauge whether the content you are planning on using will meet these objectives if you can see most of the content for that period at once. Think of it as a blue-print. Contractors don't decide what design each part of a house should carry but instead follow a professionally